Our Vision:

To be the leading international Bank in Turkey.

Our Mission:

Throughout our history, we have been where the growth is, connecting customers to opportunities. We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions. This is our role and purpose.

Our Values:

Our values describe how we interact with each other, with customers, regulators and the wider community. Our business principles set the standard by which we set our strategy and make commercial decisions. Together our values and business principles form our character and define who we are as an organisation and what makes us distinctive. They describe the enduring nature of how we do business. Each employee is expected to bring these values and business principles to life through their day-to-day actions and to make a commitment to put these values at the heart of how they behave.
In addition, all employees are expected to act with courageous integrity in all they do. This means having the courage to make decisions based on doing the right thing but without ever compromising the ethical standards and integrity on which the company was built. HSBC's values and business principles are underpinned by this guiding principle.

HSBC Values	HSBC Business Principles
Dependable and do the right thing Stand firm for what is right, deliver on commitments, be resilient and trustworthy Take personal accountability, be decisive, use judgment and common sense, empower others Open to different ideas and cultures Communicate openly, honestly and transparently, value challenge, learn from mistakes Listen, treat people fairly, be inclusive, value different perspectives Connected to customers, communities, regulators and each other Build connections, be aware of external issues, collaborate across boundaries Care about individuals and their progress, show respect, be supportive and responsive	Financial Strength - maintain capital strength and liquidity Risk-Management - be enterprising and commercial, understand and be accountable for the impact of our actions, take prudent decisions Speed - be fast and responsive, make principles-led decisions Performance-focus - drive leading, competitive levels of performance, act with urgency and intensity , prioritise, simplify Efficiency - focus on cost discipline and process efficiency Quality - pursue excellence Customer-focus - provide outstanding customer experience Integrated - align the Group and break down silos Sustainability - take a long-term outlook, understand impact of actions on stakeholders, brand and reputation

HSBC Values

HSBC Business Principles

Dependable and do the right thing

Stand firm for what is right, deliver on commitments, be resilient and trustworthy
Take personal accountability, be decisive, use judgment and common sense, empower others

Open to different ideas and cultures

Communicate openly, honestly and transparently, value challenge, learn from mistakes
Listen, treat people fairly, be inclusive, value different perspectives

Connected to customers, communities, regulators and each other

Build connections, be aware of external issues, collaborate across boundaries
Care about individuals and their progress, show respect, be supportive and responsive

Financial Strength - maintain capital strength and liquidity
Risk-Management - be enterprising and commercial, understand and be accountable for the impact of our actions, take prudent decisions
Speed - be fast and responsive, make principles-led decisions
Performance-focus - drive leading, competitive levels of performance, act with urgency and intensity , prioritise, simplify
Efficiency - focus on cost discipline and process efficiency
Quality - pursue excellence
Customer-focus - provide outstanding customer experience
Integrated - align the Group and break down silos
Sustainability - take a long-term outlook, understand impact of actions on stakeholders, brand and reputation